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Italian textiles master Guido Bertelli believes that simplicity and luxury go hand in hand. To produce this sumptuously soft bedding, he selects extra-long-staple cotton fibers, which are spun into the finest yarns. Weavers then create the ultimate 340-thread-count percale – ultra-smooth and whisper-light. Finished with meticulous attention to detail, this is truly "the connoisseur's collection."

As head of his family's famed atelier in Florence, Guido Bertelli honors the Italian art and craft of producing the world's finest linens. A third-generation textile master, Bertelli's passion for artisanal Italian craftsmanship melds old-world tradition with modern innovation to create impeccably tailored bedding with unsurpassed luxury.