Loren Yagoda: Enigma 48 for General Public
Bold forms stacked like tablets fill the surface area of Loren Yagoda's Enigma 48, with cool and warm tones coexisting harmoniously. The depth of color and purity of shape combine to offer a contemplative moment, an invitation to reflection, open to the viewer's interpretation.
General Public, an art curation and publishing company based in LA, is revolutionizing the way we think about and collect art. Founded by Portia de Rossi, a collector and art world disruptor, General Public makes a radical proposition: a painting shouldn't be enjoyed by just one person, but should be available to all. The General Public Synograph, a groundbreaking 3-D technology, redefines the limits of printing, recreating every detail of the original artwork with total fidelity. Capturing the nuances of brushwork and technique, these textured prints are an authentic expression of the artist's hand.