Loren Yagoda: Enigma 400 for General Public
The contrasting lines of Enigma 400 by Loren Yagoda evoke the vertical structures that surround us, inviting the viewer to make a visceral connection to the space of the painting. The exact form of that connection is open to the individual. Where one experiences a birch forest, another sees a vibrating cityscape – the painting welcomes all interpretations.
General Public, an art curation and publishing company based in LA, is revolutionizing the way we think about and collect art. Founded by Portia de Rossi, a collector and art world disruptor, General Public makes a radical proposition: a painting shouldn't be enjoyed by just one person, but should be available to all. The General Public Synograph™, a groundbreaking 3-D technology, redefines the limits of printing, recreating every detail of the original artwork with total fidelity. Capturing the nuances of brushwork and technique, these textured prints are an authentic expression of the artist's hand.