Loren Yagoda: Architectonic 21 for General Public
Playing out on a large scale, Loren Yagoda's architectural abstraction immerses the viewer in the familiarity of the built environment, the human dwelling. The artist employs contrasting tones and soft-edged geometric shapes, finely texturing the layers of paint. Beyond simple shelter, windows and doors become portals to interior worlds.
General Public, an art curation and publishing company based in LA, is revolutionizing the way we think about and collect art. Founded by Portia de Rossi, a collector and art world disruptor, General Public makes a radical proposition: a painting shouldn't be enjoyed by just one person, but should be available to all. The General Public Synograph™, a groundbreaking 3-D technology, redefines the limits of printing, recreating every detail of the original artwork with total fidelity. Capturing the nuances of brushwork and technique, these textured prints are an authentic expression of the artist's hand.